ANALISIS PENGARUH BRAND IMAGE, TRUST, SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE TERHADAP ADOPTION INTENTION FINTECH DI KOTA BATAM
نویسندگان
چکیده
Penelitian ini bertujuan guna mendapati pengaruh brand image, trust, security, perceived usefulness, dan ease of use terhadap adoption intention fintech. dijalankan dengan metode survei penyebaran kuesioner kepada 150 responden yang merupakan pengguna layanan fintech di mall Kota Batam diuji SPSS versi 25. didapati hasil menunjukkan image trust tidak berpengaruh fintech, sedangkan positif
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ژورنال
عنوان ژورنال: Journal of applied business administration
سال: 2022
ISSN: ['2548-9909']
DOI: https://doi.org/10.30871/jaba.v6i1.3396